Brand and Marketing

Marketing is like a hot-air balloon, the effort is in launching. Once aloft it takes less effort to remain there

Expert Insight

To maximise your marketing dollar there are five key things you must do;

    • You must know who your target market is - don’t be a jack of all trades and a master of none.
    • You must be prepared to make changes in your business – image, process, adaptation.
    • You must communicate articulately your service – this is what we do and how we do it.
    • You must allocate sufficient time for your efforts to take effect – it will not happen overnight.
    • You must put yourself in the shoes of your target market so they can appreciate what you do.

How can we help?

    • We can bring the tools and advise on the best strategy to reach your target market.
    • We can work with you and your team to bring about necessary changes.
    • We can develop your image and branding both personal and corporate.
    • We can formulate, create, and implement your communications.

Warren Gibson

Warren Gibson is a 37-year veteran of the financial services industry having been an investment and financial adviser and AFSL licensee through the 80’s and early 90’s.

He has worked in corporate and business development, established his own marketing business servicing over 45 financial planning practices and nonfinancial industry bodies. He has headed the sales and marketing departments for two listed companies, Praemium Australia Limited where he established and built sales & marketing for the domestic business from 2002 until 2011, and DomaCom Australia Limited where as a founder he created the current sales and marketing milieu. Warren appreciates the value of financial advice and understands the mechanics of marketing and how to develop relationships and is eager to assist financial advice practices to do the same. Warren will help FP practices fine tune and capitalise on their value proposition and create and deliver business development programs that engage advisers, staff, and clients to help achieve anticipated revenue outcomes. Marketing is a long-term proposition requiring commitment. Warren can help FP practices develop a cost-effective strategy that will assist in client retention and increase their client reach adding value to their practice.

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